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There’s nothing quite like that feeling when you first stumble across a new idea. In those moments of inspiration, the clarity and excitement about coming up with something new and compelling is an adrenaline rush! It feels like the start of something really special.

What we’ve experienced though, and we’ve…


Product development is a tricky endeavor because it requires a lot of research, investment, and resources to do well — yet, you don’t know if it’s going to bear fruit until much later in the cycle. Many organizations have learned this the hard way, spending incredible amounts of time and…


Creating something new is as much an art as it is a science. Most ideas sound really great when you first conceive of them and it’s easy to get carried away with that enthusiasm, only to find out later down the line that it actually didn’t have any legs after…


Despite a year full of unprecedented changes, Horizon has still managed to claim victory by becoming the recipient of first place in Best of Consulting 2020, in the category of “Technology & Innovation”, for our case submission in consumer product demand validation. This was awarded by Wirtschaftwoche, a highly renowned…


How a person behaves depends on various factors and is therefore difficult to predict. However, with innovative product ideas, this is precisely the art: to be able to say how the user will react to the finished product even before complex product development.

User centricity, validation, and prototyping — these…


We are super happy and proud to welcome Nikara in our team! Nikara is experienced in digital business development, used to work for Vodafone in New Zealand and will support the further growth of Horizon in DACH and US. Please, feel free to get in touch with our first ever…


Some products come out of nowhere and become box-office hits, while others, despite great advance praise and extensive advertising, turn out to be absolute flops. In order to avoid the second scenario as much as possible, companies are keen to assess the potential success of a new product in advance…

Horizon

“Don’t build products that nobody wants” — Horizon helps you to identify the customer demand of your product idea before you build a prototype.

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